The actress and model has been snapped up by the luxury brand to front its new trio of “Yes I Am” scents.
The collection offers three different perfumes in three different colours, to cater to the various facets of the wearer’s personality. Dubbed “Yes I Am (Red)”, “Yes I Am (Pink)” and “Yes I Am Fabulous (Purple)”, they share a signature “Spicy Cremoso” cardamom accord but feature individual variations.
“Yes I Am Fabulous”, the newest addition to the fragrance pillar, is described by the brand as “furiously sexy,” while the original “Yes I Am” scent represents “female power and independence.” “Yes I Am (Pink)”, launched last year, “corresponds to a more playful character.”
Pretty Little Liars’ star Mitchell took to Instagram to share the news with her 27.3 million followers via campaign images of herself in character with each of the three scents. “Cacharel is all about freedom, independence and self-empowerment all of which are super important to me,” she wrote.
All three scents come presented in Cacharel’s signature lipstick-style, art deco-inspired bottles.
The new “Yes I Am” video campaign will see Mitchell joined by a cast of influential women, including the body-positive activist Mademoiselle Gloria, the street style blogger Rachel Tee-Tyler and the beauty star Marta Lozano. – AFP Relaxnews