Actress, producer, entrepreneur and influencer, Shay Mitchell, is partnering with SafeGuard’s $10 million initiative to promote handwashing habits, education and product donations. The Procter & Gamble brand, Safeguard, announced a hygiene education and product donation initiative to help reach the estimated 48 million kids under the age of 12 that are reentering playgrounds, parks, recreational facilities and schools in the U.S. this month. Safeguard will donate $10 million to promote handwashing habits among kids and provide more underserved communities and families with free hygiene products through organizations including Save the Children, Americares, and Feeding America.
Partnering with Safeguard to spread awareness about the initiative along with handwashing habits was a no brainer for Mitchell. “It is so important now more than ever to instill healthy handwashing habits into our children’s routines. The truth is many children and even adults do not know how to properly wash their hands. Since the pandemic began, I have had conversations with adults on the correct way to wash your hands and many didn’t realize it is recommended to wash your hands for at least 20 seconds. So if adults don’t know how to properly wash their hands, how will children know? A big part of the initiative is to teach children through some of my favorite organization like Save The Children on hygiene education. That being said when I was approached to partner with Safeguard to help spread the message it was a no brainer for me,” explained Mitchell. As a new mom Mitchell sings the “Happy Birthday” song twice (an approximate 20 seconds) while teaching her eight month old daughter proper handwashing techniques, “Even though my daughter is not even a year old, I think it’s so important to instill these handwashing habits with children from a very young age to ensure that they practice and understand hygiene health as they get older.”
A national survey among 1,000 parents conducted by Safeguard revealed nearly seven in 10 parents (68%) are concerned about their children exposing others in the household to COVID-19 because of poor hand hygiene, while half (50%) of parents are so worried about their children’s hygiene and health that they don’t plan to take their kids to parks or recreation facilities after they reopen. “We are facing one of the biggest health crises of our lifetime, and unacceptable disparities for children across America are compounded during this pandemic – making access to basic essentials including hygiene and health items out of reach for far too many children,” said Mark Shriver, Senior Vice President of U.S. Programs & Advocacy at Save the Children. “We are proud to partner with Safeguard to draw attention to these inequities and catapult change through increased access to education and essential health and hygiene products.”
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